Seeing the multiple benefits of having your own online identity, you decide to build a website. Now comes the time for you to make an important business decision—choosing a domain name., which may delve you in sheer dilemma.
You might be confused about which name to go for—a short & simple or a bit fancy? No worries. With years of experience in the same sphere, I present to you a list of tips that would guide you in a better way while you choose a domain for your online business.
1) Choose a name that is easy to remember and quite simple, matching your products and services so that it becomes quite easy for your visitors to recall when they start their Internet search.
2) The domain name that you pick must comprise of the relevant keyword in tandem with your online business so that when your potential customers search for the products on the Web, your website gets listed on the search results. This would result in increase in web traffic to your site and thereafter increase in sales.
3) Your domain name must reflect the type of online business you’re involved in. It means that the domain must comprise of a keyword reflecting your products/services such that it reflects your business identity.
4) Go for the most extensively used domain extension ‘.com’ but do remember to register other domain extensions also so that your competitors are no longer able to mislead your potential customers to a similar website with other domain extension.
5) Choose a powerful trademark for your domain name since it can add a great deal of value to your online business. These trademarks stand unique and leave a long-lasting impression on the minds of your potential customers.
6) Try to skip hyphenated domain names since these can kindle utter confusion for web visitors and they can be misled to another site resembling your business thereby causing a considerable loss to your sales and revenue.
7) Choose a meaningful domain that speaks for your business.
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